In the realm of corporate donations, two models stand out: traditional Matching Gift donations and innovative donations like those facilitated by Ribon. But how do these two approaches impact the employee experience? Let’s explore each stage of the process to understand which model truly offers more value and engagement for your company.

This article, based on extensive research, compares these two donation models point by point. This way, you can analyze which one aligns best with your company’s needs and goals.

The Donation Proposal

The first challenge in any corporate donation program is to engage employees. Let’s examine two approaches to this proposal:

  • Proposal 1: “How about you donate $100 to this NGO I love? If you do, I’ll donate $100 too.”
  • Proposal 2: “I’ve just sent you $100 for you to donate. Simply click this link, claim the money, and choose the project you’d like to support.”

The first proposal represents the traditional Matching Gift model. However, studies show that only 9% of employees participate in this type of program. In contrast, the second proposal, representing the Ribon model, offers a more direct and appealing experience, significantly increasing employee participation.

The Donation Experience

Now, imagine the moment when the employee is about to make the donation. In the case of Matching Gift, the process usually involves filling out uninviting forms, which can discourage participation. On the other hand, Ribon offers an intuitive and optimized interface where the donor can see the impact of their contribution in real time, generating an immediate sense of fulfillment.

User experience is crucial to the success of any donation program. A study by The Satell Institute revealed that companies with strong corporate social responsibility programs have 50% lower employee turnover. This demonstrates that employees who feel good about donating are more engaged and productive.

The Impact of the Donation

The perceived impact of a donation is a decisive factor in the donor’s satisfaction. In the traditional Matching Gift model, feedback on the impact of donations usually arrives weeks or even months after the donation. This delay can diminish the perceived impact and motivation for future donations.

In contrast, Ribon provides real-time feedback, informing the donor about the concrete impact of their contribution, such as “5 days of meals for a person in an emergency.” This immediate feedback not only reinforces the donor’s satisfaction but also increases the likelihood of recurring donations.

Donation Recurrence

For corporate donations to generate lasting results, they need to be recurring. Matching Gift programs tend to be sporadic, limiting employee engagement throughout the year. Ribon, on the other hand, encourages recurrence with features like recurring collection bonuses and impact progression, which motivate employees to donate regularly.

Companies that integrate donation into their employees’ daily routines see significant improvements in engagement and retention. Donation becomes part of the company culture rather than an isolated event.

While the Matching Gift model is the most popular, it’s not necessarily the most effective. Companies like Microsoft achieve a 65% participation rate in their Matching Gift programs, but this efficiency depends on various factors, including the company’s profile and employee engagement.

To choose the best corporate donation model, it’s essential to consider aspects beyond the donor’s experience, such as implementation cost, data transparency, and brand visibility. Ribon could be the ideal solution for companies seeking greater impact and continuous employee engagement.

If you want to learn more about how Ribon can increase your brand’s visibility and make your company a model of corporate social responsibility, click here to schedule a talk with our team.