At Ribon, we believe that true social change happens when people genuinely connect with the causes that matter. We know the resources exist, but our mission is to increase engagement and strengthen human connection.

Although we live in a world with enough resources to ensure a dignified life for everyone, we still face challenges such as hunger, lack of clean water, and basic sanitation. These problems don’t stem solely from a lack of resources, but primarily from a lack of people engaged in being part of the solution.

Major social advances, like the abolition of slavery and the achievement of women’s political rights, were not accomplished solely through financial transfers. They were driven by people who became agents of change. To address today’s global challenges, such as extreme poverty and environmental degradation, we need more than financial resources; we need a new generation committed to these goals.

Why is choosing where to donate so powerful?

Giving people the ability to decide where and how resources will be used is a form of empowerment that transforms passivity into action. By choosing, they connect more deeply with causes, feel part of something bigger, and start to understand that every small action can create significant change. This process of choice is essential to building a collective consciousness, where each individual sees themselves as an agent of transformation.

At Ribon, we believe the power of choice should not be restricted only to those with financial resources. That’s why we’ve created an accessible donation experience, allowing anyone to participate. By giving people a voice, we empower them to take control of the impact they wish to create in the world. Engaging more people in the decision-making process creates a more engaged, conscious community capable of driving real and lasting change.

With this technology, we aim to generate three fundamental impacts:

  • Immediate Relief for Those in Need: By directing resources to the most vulnerable, we provide immediate relief. Food, medicine, clean water, education, reforestation, and environmental protection are just some of the concrete results achieved by the NGOs receiving tickets donated by our users.
  • Social Engagement at Scale: Our experience transforms individuals into increasingly active agents in society. This large-scale engagement has the potential to create a global collective social consciousness, essential for solving complex problems like extreme poverty.
  • Organizational Innovation and Sustainability: We are committed to showcasing a new organizational model to the world, known as a Teal Organization, which prioritizes the happiness of employees and stakeholders.

This is Ribon’s reason for being.